Oh wow! Is a phrase that springs to mind every time I see pretty kawaii Japanese food and product packaging. They often come in bright colours with a cute critter or mascot as well as bubble kanji and Kana typography splashed across them. They always bring lots of inspiration to my work and I enjoy collecting them and pinning them to my inspiration board.
I can't wait until my next visit to my local Asian supermarkets to see what amazing designed packages and treats they have thought up next.
Happy collecting xo
I even love to draw and illustrate Japan's bright food/drink packages.